9:05 a.m. - 10:05 a.m.

The Evolving Role of Marketing

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As healthcare organizations confront changing consumer behavior, the role of marketing has the potential to grow into one of the most powerful and trusted in the C-suite. Organizations are now looking at marketing as a strategic capability to drive top-line growth and to uncover data-driven insights to accelerate change.

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Key topics include:

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• CEO and board expectations from CMOs: Skill set, knowledge and leadership style
   

• How marketing can support the organization’s clinical, operational and financial performance
   

• Marketing as an agent of change and innovation