9:05 a.m. - 10:05 a.m.

The Evolving Role of Marketing

As healthcare organizations confront changing consumer behavior, the role of marketing has the potential to grow into one of the most powerful and trusted in the C-suite. Organizations are now looking at marketing as a strategic capability to drive top-line growth and to uncover data-driven insights to accelerate change.

Key topics include:

  • CEO and board expectations from CMOs: Skill set, knowledge and leadership style

  • How marketing can support the organization’s clinical, operational and financial performance

  • Marketing as an agent of change and innovation 


Valerie Simon

Chief Marketing Officer

Atlantic Health System


Cesar Paredes

Vice President of Marketing

BJC HealthCare



Mel Bower

Chief Communication and Marketing Officer

Shriners Hospitals for Children



John Howell, Jr.

Vice President, Marketing

Centene Corporation