9:05 a.m. - 10:05 a.m.
The Evolving Role of Marketing
As healthcare organizations confront changing consumer behavior, the role of marketing has the potential to grow into one of the most powerful and trusted in the C-suite. Organizations are now looking at marketing as a strategic capability to drive top-line growth and to uncover data-driven insights to accelerate change.
Key topics include:
CEO and board expectations from CMOs: Skill set, knowledge and leadership style
How marketing can support the organization’s clinical, operational and financial performance
Marketing as an agent of change and innovation
Chief Marketing Officer
Atlantic Health System
Vice President of Marketing
Chief Communication and Marketing Officer
Shriners Hospitals for Children
John Howell, Jr.
Vice President, Marketing