8:00 a.m. - 9:00 a.m.

Opening Keynote 

Marketing for Impact: Branding in an Environment of Health Care Industry Disruption

Healthcare is an industry marked by intense change and disruption. In this environment how should marketing and brand leaders allocate limited resources effectively to achieve goals, given a wide array of options available? The temptation is to lean into broad strokes, make big bets and wait for breakthrough. What if instead we explore the value of small moments?  What if the answer is to slowly drive incremental change and inch us closer to our objectives?

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Benjamin Meents

Senior Vice President, Corporate Marketing Brand and Events