10:30 a.m. - 11:30 a.m.

Data Analytics to Drive Patient Engagement and Better Health Outcomes

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As interactions with service providers like Airbnb, Uber and Starbucks become more seamless and personalized, patients expect the same high-touch, customized treatment from their medical providers - not just in the exam room but from the time they first make contact.

 

Join us as a panel of three marketing experts chronicle their transition from making assumptions to using data and analytics to generate decision-making insights.

 

Key topics include:

 

• How healthcare marketers can better engage consumers, track preferences and turning data into insight
   

• Measuring ROI - from satisfaction, retention and productivity, to innovation and optimization
   

• Data analytics and predictive analytics
   

• Measuring consumers’ attitudes, perceptions and behavior

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