10:30 a.m. - 11:30 a.m.
Data Analytics to Drive Patient Engagement and Better Health Outcomes
As interactions with service providers like Airbnb, Uber and Starbucks become more seamless and personalized, patients expect the same high-touch, customized treatment from their medical providers - not just in the exam room but from the time they first make contact.
Join us as a panel of three marketing experts chronicle their transition from making assumptions to using data and analytics to generate decision-making insights.
Key topics include:
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How healthcare marketers can better engage consumers, track preferences and turning data into insight
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Measuring ROI - from satisfaction, retention and productivity, to innovation and optimization
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Data analytics and predictive analytics
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Measuring consumers’ attitudes, perceptions and behavior
Moderator:
Prodeep Bose
Executive Vice President Growth and Innovation
The Bloc


Elicia Newcom Gregory
System Director, Marketing
Norton Healthcare
Panelists:

Suzanne Hendery
Chief Marketing Officer, Vice President, Marketing and Communications
Renown Health

Dan Small
Director of Digital Strategy
Hartford HealthCare