10:30 a.m. - 11:30 a.m.

Data Analytics to Drive Patient Engagement and Better Health Outcomes

As interactions with service providers like Airbnb, Uber and Starbucks become more seamless and personalized, patients expect the same high-touch, customized treatment from their medical providers - not just in the exam room but from the time they first make contact.


Join us as a panel of three marketing experts chronicle their transition from making assumptions to using data and analytics to generate decision-making insights.


Key topics include:


  • How healthcare marketers can better engage consumers, track preferences and turning data into insight

  • Measuring ROI - from satisfaction, retention and productivity, to innovation and optimization

  • Data analytics and predictive analytics

  • Measuring consumers’ attitudes, perceptions and behavior


Prodeep Bose

Executive Vice President Growth and Innovation

 The Bloc


Elicia Newcom Gregory

System Director, Marketing

Norton Healthcare



Suzanne Hendery

Chief Marketing Officer, Vice President, Marketing and Communications

Renown Health


Dan Small

Director of Digital Strategy

Hartford HealthCare