10:30 a.m. - 11:30 a.m.
Data Analytics to Drive Patient Engagement and Better Health Outcomes
As interactions with service providers like Airbnb, Uber and Starbucks become more seamless and personalized, patients expect the same high-touch, customized treatment from their medical providers - not just in the exam room but from the time they first make contact.
Join us as a panel of three marketing experts chronicle their transition from making assumptions to using data and analytics to generate decision-making insights.
Key topics include:
How healthcare marketers can better engage consumers, track preferences and turning data into insight
Measuring ROI - from satisfaction, retention and productivity, to innovation and optimization
Data analytics and predictive analytics
Measuring consumers’ attitudes, perceptions and behavior
Executive Vice President Growth and Innovation
Elicia Newcom Gregory
System Director, Marketing
Chief Marketing Officer, Vice President, Marketing and Communications
Director of Digital Strategy