10:30 a.m. - 11:30 a.m.

Data Analytics to Drive Patient Engagement and Better Health Outcomes

As interactions with service providers like Airbnb, Uber and Starbucks become more seamless and personalized, patients expect the same high-touch, customized treatment from their medical providers - not just in the exam room but from the time they first make contact.

 

Join us as a panel of three marketing experts chronicle their transition from making assumptions to using data and analytics to generate decision-making insights.

 

Key topics include:

 

  • How healthcare marketers can better engage consumers, track preferences and turning data into insight
     

  • Measuring ROI - from satisfaction, retention and productivity, to innovation and optimization
     

  • Data analytics and predictive analytics
     

  • Measuring consumers’ attitudes, perceptions and behavior

Moderator:

Prodeep Bose

Executive Vice President Growth and Innovation

 The Bloc

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Elicia Newcom Gregory

System Director, Marketing

Norton Healthcare

Panelists:

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Suzanne Hendery

Chief Marketing Officer, Vice President, Marketing and Communications

Renown Health

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Dan Small

Director of Digital Strategy

Hartford HealthCare