4:05 p.m. - 5:05 p.m.

A Fireside Chat: The Importance of the Chief Marketing Officer to Healthcare

As healthcare organizations confront changing consumer behavior, increased competition, and more diverse target markets and segments. The role of marketing has the potential to grow into one of the most powerful and trusted in the C-suite. Organizations are now looking at marketing as a strategic capability to drive top-line growth, brand loyalty, and better health outcomes. Today, marketing must uncover data-driven insights to accelerate change and growth and articulate brand in a multi-channel world. Join us as healthcare leaders discuss the shifting roles, responsibilities and power of healthcare marketing.

Facilitator:

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Aurora Aguliar

Editor

Modern Healthcare

Speakers:

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Nick Ragone

Executive Vice President and

Chief Marketing and Communications Officer

Ascension

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Baligh Yehia, MD

Chief Medical Officer

Ascension Medical Group