Agenda at a glance

Agenda and speakers are subject to change.

Thursday, October 25, 2018


7:00 a.m. - 7:45 a.m.

Registration & Networking Breakfast


7:45 a.m. - 8:00 a.m.

Publisher’s Opening Address

8:00 a.m. - 9:00 a.m.

Opening Keynote


Adapting to a Consumer-Centered Reality

Kevan Mabbutt

Senior Vice President and Chief Consumer Officer

Intermountain Healthcare

9:00 a.m. - 10:00 a.m.

All CMO Panel

The Evolving Role of the Chief Marketing Officer: What’s Now, What’s New and What’s Next?   



Dan Miers

Chief Strategy Officer

SPM Marketing & Communications


Matt Gove

Chief Consumer Officer

Piedmont Healthcare

Nick Ragone

Chief Marketing and Communications Officer


Lynne Stockstad

Chief Marketing Officer


10:30 a.m. - 11:30 a.m.

Brand Experience


Marketing Your Brand Culture: Customer Experience as the New Competitive Differentiator


Andy Semons

Founding and Strategic Planning Partner



Maureen Bausch 

Interim Chief Marketing Officer

Mayo Clinic


Nikki Moll
Senior Vice President of Marketing and Communications

Baylor Scott & White Health

Manny Rodriguez

Chief Marketing and Experience Officer


11:30 a.m. - 12:30 p.m.

Content is King

Creating High-Quality Content and Critical Consumer-first Marketing Approaches


Kadesha Thomas Smith

Founder and Chief Executive Officer

CareContent, Inc.


Christie Witt Berardi

Chief Marketing and Experience Officer

Buffalo Medical Group (BMG)

Amanda Todorovich
Director of Content Marketing

Cleveland Clinic

12:30 p.m. - 1:45 p.m.


Sponsored by:

1:45 p.m. - 2:45 p.m.

Marketing Innovations

Harnessing the Power of Emerging Technologies: Moving toward Analytics-Driven Marketing 


Nathan David

Founder and Lead Consultant

Meta Impact


Tammy Jones

Vice President, Marketing

Novant Health

Lori Riggs

Division Vice President of Marketing

Kindred Healthcare

Paul Schrimpf



3:00 p.m. - 4:00 p.m.

The Future.

Looking Forward: Marketing Forecasts, Trends and the Road Ahead   


Bryan Bowles

Vice President, Marketing

Premier, Inc.


Kelly Jo Golsen

Senior Vice President and Chief Marketing Officer

Advocate Healthcare


Valerie Simon

Chief Marketing Officer

Atlantic Health System

Lindsey Meyers

Vice President of Public Relations and Communications

Avera Health

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4:00 p.m. – 5:00 p.m.

Closing Keynote

Hear Me and Heal Me: Bringing Human Insight and Empathy to Healthcare Marketing

Suzanne Martineau

Chief Human Insights Officer


5:00 p.m.

Publisher’s Adjournment

Strategic Marketing 


A Modern Healthcare

Custom Media Event

Wherever You Have WiFi

November 12, 2020

For more info, contact:​

Jodi Sniegocki

Education and Events Director

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