Strategic Marketing 

Conference

A Modern Healthcare Event

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Marriott St. Louis Grand Hotel

St. Louis, MO

Tuesday, November 5, 2019

For more info, contact:​

Jodi Sniegocki

Education and Events Director

jsniegocki@modernhealthcare.com

Agenda at a glance

Agenda and speakers are subject to change.

Thursday, October 25, 2018

 

7:00 a.m. - 7:45 a.m.

Registration & Networking Breakfast

 

7:45 a.m. - 8:00 a.m.

Publisher’s Opening Address

8:00 a.m. - 9:00 a.m.

Opening Keynote

 

Adapting to a Consumer-Centered Reality

Kevan Mabbutt

Senior Vice President and Chief Consumer Officer

Intermountain Healthcare

9:00 a.m. - 10:00 a.m.

All CMO Panel

The Evolving Role of the Chief Marketing Officer: What’s Now, What’s New and What’s Next?   

 

Moderator:

Dan Miers

Chief Strategy Officer

SPM Marketing & Communications
 

Panelists:

Matt Gove

Chief Consumer Officer

Piedmont Healthcare

Nick Ragone

Chief Marketing and Communications Officer

Ascension

Lynne Stockstad

Chief Marketing Officer

Optum

10:30 a.m. - 11:30 a.m.

Brand Experience

 

Marketing Your Brand Culture: Customer Experience as the New Competitive Differentiator

Moderator:

Andy Semons

Founding and Strategic Planning Partner

IPNY

Panelists:

Maureen Bausch 

Interim Chief Marketing Officer

Mayo Clinic

 

Nikki Moll
Senior Vice President of Marketing and Communications

Baylor Scott & White Health

Manny Rodriguez

Chief Marketing and Experience Officer

UCHEALTH

11:30 a.m. - 12:30 p.m.

Content is King

Creating High-Quality Content and Critical Consumer-first Marketing Approaches

Moderator:

Kadesha Thomas Smith

Founder and Chief Executive Officer

CareContent, Inc.

Panelists:

Christie Witt Berardi

Chief Marketing and Experience Officer

Buffalo Medical Group (BMG)

Amanda Todorovich
Director of Content Marketing

Cleveland Clinic

12:30 p.m. - 1:45 p.m.

Luncheon

Sponsored by:

1:45 p.m. - 2:45 p.m.

Marketing Innovations

Harnessing the Power of Emerging Technologies: Moving toward Analytics-Driven Marketing 

Moderator:

Nathan David

Founder and Lead Consultant

Meta Impact

Panelists:

Tammy Jones

Vice President, Marketing

Novant Health

Lori Riggs

Division Vice President of Marketing

Kindred Healthcare

Paul Schrimpf

Partner

Prophet

3:00 p.m. - 4:00 p.m.

The Future.

Looking Forward: Marketing Forecasts, Trends and the Road Ahead   

Moderator:

Bryan Bowles

Vice President, Marketing

Premier, Inc.

Panelists:

Kelly Jo Golsen

Senior Vice President and Chief Marketing Officer

Advocate Healthcare

 

Valerie Simon

Chief Marketing Officer

Atlantic Health System

Lindsey Meyers

Vice President of Public Relations and Communications

Avera Health

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4:00 p.m. – 5:00 p.m.

Closing Keynote

Hear Me and Heal Me: Bringing Human Insight and Empathy to Healthcare Marketing

Suzanne Martineau

Chief Human Insights Officer

SCC

5:00 p.m.

Publisher’s Adjournment