12:30 p.m. - 1:30 p.m.

Creating the Most Impactful and Consumer-Driven Content

Hospitals and health systems are positioned to deliver compelling content that drives not only audience insights, but business results. While today’s healthcare consumers are inundated with information, they still want relevant and valuable content. 

 

This presentation will explore methods to create and provide high-quality content and ensure that patients receive the most compelling, accurate, and relevant information.

Key topics include:

 

• Qualifying and creating high quality content

 

• Search engines and social media challenges in distribution of high quality content

 

• Creating value in your content that's relevant to consumers

 

• Taking advantage of the latest marketing mediums and channels 

Moderator:

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Dan Hansen

Senior Partner

Red House Healthcare Marketing

Panelists:

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Lindsey Meyers

Vice President of Public Relations and Communications

Avera Health

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Amy Stevens

Vice President of Marketing and Communications

Tidelands Health

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Ron Petrovich

Communications Director,

News and News Delivery

Mayo Clinic

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Rebecca Stewart

Executive Content Strategist

Hartford HealthCare