3:00 p.m. - 4:00 p.m.

Future of Healthcare Marketing: Key Findings, Insights and Trends

Tomorrow’s healthcare marketers will have access to unprecedented innovation, technology and analytics. How should they use it? This presentation will discuss trends in patient experience, customer relationship management, location-based advertising, AI, voice personalization and wearables.

 

Plus, find out what’s in store for 2020 and beyond as a panel of CMOs take a deep dive into healthcare marketing’s most significant challenges.

Key topics include:

 

  • Effective strategies for marketers to compete in the over-saturated world of content marketing
     

  • The roadmap to a more proactive, personalized consumer experience
     

  • Exploring the most effective use of CRM
     

  • Employing data-driven targeting strategies

Moderator:

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Gur Tsabar

Executive Vice President, Social Issues

Digital Strategy and Innovation

Ketchum

Panelists:

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John Nguyen

Chief Marketing Officer

SSM Health

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Don Stanziano

Chief Marketing and Communications Officer

Geisinger

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Vickie White

Senior Vice President, Marketing and Innovation

AdventHealth