3:00 p.m. - 4:00 p.m.
Future of Healthcare Marketing: Key Findings, Insights and Trends
Tomorrow’s healthcare marketers will have access to unprecedented innovation, technology and analytics. How should they use it? This presentation will discuss trends in patient experience, customer relationship management, location-based advertising, AI, voice personalization and wearables.
Plus, find out what’s in store for 2020 and beyond as a panel of CMOs take a deep dive into healthcare marketing’s most significant challenges.
Key topics include:
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Effective strategies for marketers to compete in the over-saturated world of content marketing
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The roadmap to a more proactive, personalized consumer experience
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Exploring the most effective use of CRM
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Employing data-driven targeting strategies
Moderator:

Gur Tsabar
Executive Vice President, Social Issues
Digital Strategy and Innovation
Ketchum
Panelists:

John Nguyen
Chief Marketing Officer
SSM Health

Don Stanziano
Chief Marketing and Communications Officer
Geisinger
Vickie White
Senior Vice President, Marketing and Innovation
AdventHealth