3:00 p.m. - 4:00 p.m.

Future of Healthcare Marketing: Key Findings, Insights and Trends

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Tomorrow’s healthcare marketers will have access to unprecedented innovation, technology and analytics. How should they use it? This presentation will discuss trends in patient experience, customer relationship management, location-based advertising, AI, voice personalization and wearables.

 

Plus, find out what’s in store for 2020 and beyond as a panel of CMOs take a deep dive into healthcare marketing’s most significant challenges.

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Key topics include:

 

• Effective strategies for marketers to compete in the over-saturated world of content marketing
   

• The roadmap to a more proactive, personalized consumer experience
   

• Exploring the most effective use of CRM
   

• Employing data-driven targeting strategies

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