3:00 p.m. - 4:00 p.m.
Future of Healthcare Marketing: Key Findings, Insights and Trends
Tomorrow’s healthcare marketers will have access to unprecedented innovation, technology and analytics. How should they use it? This presentation will discuss trends in patient experience, customer relationship management, location-based advertising, AI, voice personalization and wearables.
Plus, find out what’s in store for 2020 and beyond as a panel of CMOs take a deep dive into healthcare marketing’s most significant challenges.
Key topics include:
Effective strategies for marketers to compete in the over-saturated world of content marketing
The roadmap to a more proactive, personalized consumer experience
Exploring the most effective use of CRM
Employing data-driven targeting strategies
Executive Vice President, Social Issues
Digital Strategy and Innovation
Chief Marketing Officer
Chief Marketing and Communications Officer
Senior Vice President, Marketing and Innovation