11:30 a.m. - 12:30 p.m.

Content is King

Creating High-Quality Content and Critical Consumer-first Marketing Approaches


Today’s healthcare consumers are inundated by invasive online ads like pop-ups and banners, but they still want relevant content and messaging that provide them with something of value. This has led to the urgent need for high-quality content to capture audience attention, as well as conform to strict online search guidelines that give priority to original, compelling content. Also, native advertising, or sponsored content is capturing consumer attention by being relevant to personal needs. This presentation will explore methods to provide high-quality content and ensure that patients receive the most compelling, accurate, and relevant information that provides the most value to impact consumer decision making, including:

  • Qualifying and creating high quality content

  • Overcoming the challenges search engines and social networks present in the distribution of high quality content

  • Creating value in your content that's personally relevant to consumers  

  • Taking advantage of nascent marketing mediums and channels

  • Next steps to for implementing custom content successfully


Kadesha Thomas Smith

Founder and Chief Executive Officer

CareContent, Inc.


Christie Witt Berardi

Chief Marketing and Experience Officer

Buffalo Medical Group (BMG)

Amanda Todorovich
Director of Content Marketing

Cleveland Clinic