Strategic Marketing 

Conference

A Modern Healthcare Event

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Marriott St. Louis Grand Hotel

St. Louis, MO

Tuesday, November 5, 2019

For more info, contact:​

Jodi Sniegocki

Education and Events Director

jsniegocki@modernhealthcare.com

9:00 a.m. - 10:00 a.m.

All CMO Panel

The Evolving Role of the Chief Marketing Officer: What’s Now, What’s New and What’s Next?   

The healthcare industry is now looking at marketing as a strategic capability to drive top-line growth, brand loyalty, and better health outcomes. Chief marketing officers are essential for meeting tomorrow’s customer and marketing challenges. As healthcare organizations confront changing consumer behavior, increased competition, and more diverse target markets and segments, they must broaden the roles of marketing and the CMO.  Today, many chief marketers must address leading company-wide change in response to evolving buying patterns, stepping up efforts to shape a company’s public profile, managing complexity, and building new marketing capabilities throughout the company. The marketing professional who was once minimized as “that person who does PR” has emerged as the architect of differentiated experiences and strengthened relationships. CMOs must uncover data driven insights to accelerate change and growth and articulate brand in a multichannel world.  Join us as three CMOs discuss the shifting roles, responsibilities and relationships of healthcare CMOs.  Among the issues we’ll cover:

  • The changing role of the CMO

  • CEO and board expectations from CMOs: skill, knowledge and leadership style

  • How CMOs can support the organization’s clinical, operational and financial performance while maintaining customer satisfaction

  • Extent of the CMO perception as an agent of change and innovation

  • Developing the next--generation marketing team—from data scientists to marketing techs

  • Demonstrating the value of marketing, and helping other leaders succeed 

 

Moderator:

Dan Miers

Chief Strategy Officer

SPM Marketing & Communications

Panelists:

Matt Gove

Chief Consumer Officer

Piedmont Healthcare

Nick Ragone

Chief Marketing and Communications Officer

Ascension

Lynne Stockstad

Chief Marketing Officer

Optum